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Private Labels are Booming

As seen at global supermarkets.

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By: TOM BRANNA

Editor

The supermarkets don’t just want to sell groceries. They also want to sell the groceries as their own. A recent analysis from the Nielsen Company shows a large increase in the number of private labels in the grocery sector. The packaging supplier recently delivered two million plastic containers for private label shrimps in Italy. Food products with private labels are becoming more and more visible in supermarkets all over the world. This is mainly due to the recession – consumers want to sav...

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